Client:
Disney + X5 Retail Group
Task:
How the Avengers can save the shoppers engagement in the largest grocery store chain in Russia
Idea:
We produce Avengers erasers set at' back-to school' time of the years. "Avengers" are back! We build our campaign around teasing our young audience and creating a feeling like their favorite heroes had arrived to the city. We shoot a video of heroes arriving and made a series of posters that show a glimpse of their presence somewhere in your town. It's easy to get it for free since you're shopping with Pyaterochka.
