Snap Inc.
Your World reimagined with Spectacles
Task:
To develop a Spectales 3 campaign that shows all the advantages of wearable camera.
Idea:
Create 3 shorts and series of posters and trailers with impactful artist using Spectacles camera and AR and use it as campaign assets.
Step into Lauren Halsey’s World, reimagined with Spectacles. “Summaeverythang” brings you into the day to day hustle of her team as they redefine what it means to build an art piece and a community. Featuring Lauren Halsey’s community perspective, captured through Spectacles. Learn more at spectacles.com
Reed + Rader’s World, reimagined with #SnapSpectacles. We just tap into that natural imagination that's always been brought to our work, but now with the help of this unhinged, unfiltered, three-year-old’s imagination as well.” Monsters don’t come to life overnight. Reed + Rader give us an inside look at the imaginative process that fueled “Monsters of Saturn,” featuring AR Lenses from Velvet Spectrum.
Viktoria Modesta’s World, reimagined with Spectacles. “It's an amazing time to be a creator, mapping out the narrative of your universe at your fingertips.”Viktoria Modesta is a multi-faceted performer, creator, and bionic pop artist. She approaches everything she makes as if it’s a new world being created. Here’s a look behind the process of her newest film, “SIGNAL,” captured through Spectacles.
