Snap Inc
Global Business Marketing
Task:
To develop a first of the kind campaign to promote Snapchat platform for business, making brands to consider Snapchat in media-planing.
Idea:
Imagine doing in-depth interviews with our direct target audience of founders and marketing executives worldwide and making a global campaign out of it, representing the local audience of the relevant businesses. In the creative deliverables, instead of promoting an advertising product, we are talking exclusively about the Snapchat audience, the values of the Snapchat Generation, which brands need to correspond to. That's exactly what we did. As a result, this affected the profit growth by 46% compared to last year.
