Client:
Let's Start
With Let’s Start you shouldn’t deprive yourself from pleasures to stay healthy!
Task:
Develop and launch a new product that will stand out and be competitive in Russian and Asian markets. Product has to stand out on a shelf and communicate the message «With Let’s Start drinks you can live a healthy life and get important nutrients — all of it with taste and pleasure!». Drinks are presented in 3 flavors: Immunity, Tonus and Fitness.
Idea:
LET’s Start — good for your pleasure! The idea of a healthy lifestyle is widely spread nowadays. Everywhere we hear «run»: run before work, after work and instead of it. Eat healthy, sleep 8 hours a day, take cold showers and run again. Come on! Stronger, faster, higher! But life happens outside of a schedule and health shouldn’t except pleasure. Pleasure is important for both health and happiness. Happy people live longer and better. You can still have a healthy lifestyle and not deprive yourself of pleasures.
