Client:
Ferrero Rocher
Though in winter, New Year is the warmest holiday, when you want to gather with your nearest and dearest to share love, tenderness and presents. Unfortunately, today more and more often this time of the year becomes a crazy buy-or-die kind of race and pales of soulless gifts from wish-lists.
Task
Reinvent the value of a gift and make Ferrero Rocher a symbol and synonym of love and sharing during the festive season. We had to support and continue ton of voice of the previous communication when the brand had started an open and frank conversation on what is really important — true feelings and values.
Idea
In a series of short movie-style videos we aroused a topic of how we regard people who surround us each and every day and how we can revalue their role in our lives. The massage was simple — the power of giving and sharing — that is a true gift. The results speak for themselves — more than 13 mln views and hundreds of sincere comments.
