Snap Inc.
Spectacles
Task:
Create narrative and full roll out plan to launch first Augmented Reality Glasses by Snap Inc.
Idea:
Create a product launch plan directly in the AR contributors community consisting of two stages.
- Create a cohort of AR Pioneers and hold an Art residency to create unique XR experiences together for three months.
- Then develop a creative launch during the Company's annual presentation and become the loudest statement in the Tech environment for a while. Our collaborative projects with artists have become our marketing communication.
We develop a strategy and creative approach with marketer specialist Kate Babineau and Creative Lead Sarah Kim.
